Who We Are

Joel's unwavering passion for construction, finance, and development fuels his excitement and optimism for the future. His areas of expertise encompass setting up development sites, fostering relationships, project marketing, and managing ongoing projects and sales with precision and dedication. A firm believer in the power of collaboration, Joel values working with top professionals in their respective fields, actively seeking to learn from their successes while generously sharing his own knowledge.

Recognizing the importance of wealth education, mindset, and networking for both personal and professional growth, Joel is a lifelong learner and is always on the lookout for new opportunities and ventures.

As the General Manager at Citify, Elle oversees operational functions, focusing on continual improvements across our people, culture, and business dynamics. She is committed to creating a positive workplace atmosphere, empowering our team, and fostering adaptable spaces for growth and development. With a background in Design and Architecture, Elle brings a unique perspective to my role, enabling her to drive efficiency, cultivate a robust team culture, and facilitate business expansion. In addition to her current role, Elle actively contributes as a member of the UDIA SA Young Professionals Group, furthering her commitment to professional development and industry engagement.

Kent brings extensive experience and expertise to the team here at Citify with qualifications including a MBA from the University of South Australia, a Master of Property Development and a Bachelor of Mechanical Engineering. Kent uses his broad expertise to take a hands on and detailed approach to assisting in our projects.

With extensive experience in selling off-the-plan developments, Tayla brings a client-focused approach and exceptional attention to detail to her role as Assistant Development Manager. Her deep market knowledge and ability to craft tailored solutions foster trust and deliver results that exceed expectations. Passionate about transforming concepts into reality, Tayla approaches each project with unwavering enthusiasm and a dedication to achieving excellence.

Maria brings a wealth of legal expertise and precision to her role as Contract Administrator at Citify. With a law degree from Greece and years of experience as a partner at a legal firm abroad, she offers a sharp legal mind and exceptional attention to detail. Since relocating to Australia with her family, Maria has become an integral part of our office team combining her analytical skills with a calm, thoughtful approach to contract management. Her intelligence, professionalism, and collaborative nature make her an invaluable asset to our projects and a perfect fit within the Citify team.

Julia is a passionate interior designer that loves creating beautiful and functional spaces for each project and carefully taking our clients that build and buy with us on what can be the biggest financial journey of their life.

She carefully considers materials, colours and fixtures in the selections process to complement and enhance the spaces. With a Diploma in Interior Design and Decoration, Julia applies her skill with her passion and loves the experience of seeing the selections and designs come to life.

Chloe drives the force behind building meaningful relationships with clients, partners and the wider community. With a strategic mindset and a genuine passion for understanding people, she helps shape opportunities that align with Citify’s values and long-term vision. Chloe brings clarity and enthusiasm to every interaction, ensuring our clients feel supported from the first conversation through to project delivery. Her ability to connect, communicate and create pathways for growth makes her a vital part of our leadership team. Chloe’s mix of professionalism, energy and heart reflects who we are and how we approach every partnership.

Kat brings creative energy and strong organisational skills to her dual role at Citify. Currently studying a Bachelor of Digital Media, she blends her passion for graphic design, brand strategy and social media with hands on office administration. Kat supports our marketing efforts with fresh, engaging content and a keen eye for detail, while also helping keep our daily operations running smoothly. Her mix of creativity, initiative and reliability makes her an important part of the Citify team.

Kevin brings to the Citify team a wealth of experience, specialising in construction financial controls. A Chartered Accountant with a Bachelor of Business (Accounting/Banking & Finance) from Victoria University, he has over 10 years of experience overseeing financial operations and delivering strategic financial support to complex projects.

Danielle brings over a decade of experience in bookkeeping and financial management and is an integral part of the Citify team. Her expertise in accounts payable and receivable, payroll processing, and reconciliation ensures the smooth and efficient management of our financial operations.

Estelle brings a wealth of knowledge to Citify as the Construction Administrator with over 4 years of experience in this field. She keeps our projects running smoothly behind the scenes. She manages documentation, coordinates communication and ensures our team and partners always have the information they need. With strong attention to detail and a grounded, practical approach, Estelle brings order to busy construction environments and supports our project teams from planning through delivery. Her reliability, professionalism and genuine kindness make her an essential part of who we are and how we work.

Simon brings clarity and confidence to every project before it even begins. With a sharp eye for detail and a deep understanding of construction costs, materials and market conditions, he ensures our estimates are accurate, transparent and grounded in real world knowledge. Simon leads our procurement process with the same level of care, sourcing quality materials, building strong supplier relationships and ensuring value for our clients. His calm, thoughtful approach helps set each project up for success before work starts on site.

Steve is a highly experienced Commercial Building Site Manager with over 35 years of expertise across diverse sectors, including Healthcare, Defence, Education, Aged Care, Retail, and Office developments throughout Australia and the Asia Pacific region. Renowned for his extensive technical knowledge and meticulous attention to detail, Steve is grounded in the values of honesty, integrity, and loyalty. His proven ability to work independently, both in overseas markets and remote areas, underscores his adaptability and dedication to delivering exceptional results in every project.

James manages our residential construction projects as well as supervising some of our commercial builds. Site supervision is a hard and sometimes frustrating job, but James takes it all in stride with his calm and collected manner, which makes him a pleasure to work with. He has excellent attention to detail and always works through challenges and problems on site with a positive solutions-focused attitude.

As Safety Supervisor, Trevor oversees all aspects of on-site safety, ensuring our projects are compliant, well-managed and risk aware. He conducts inspections, leads training, supports our crews and maintains the systems that keep everyone safe. Trevor’s steady approach and strong communication help cultivate a positive safety culture across Citify’s worksites. His commitment to protecting our people and maintaining high standards makes him an essential part of our delivery team.