Who We Are
We are developers and builders. We challenge stereotypes. We want affordable home options in premium suburbs. We want full accessibility to be an option in every one of our buildings.
As the lifeblood of Citify, collaboration with others challenges us every day to be better. This creates opportunities for learning from a fresh perspective and allows us to think outside the box. Collaboration keeps us inspired and helps us problem-solve better. We love nothing more than exchanging ideas and forming alliances with like-minded people and businesses.
Courage is the beating heart of Citify. Wealth creation from property development requires courage to keep us strong in our vision. En-courage means to simply “give courage” and it’s something we want to give everyone we work with, to support and inspire and motivate everyone to go for what they value and believe in.
Creativity gives us our voice. Taking a vacant or underutilised lot to a fully constructed building that people love takes a monumental amount of imagination and inspiration. We infuse tons of creativity from structuring our projects and site procurement to solving problems and designing the buildings or branding the project and researching how our target market wants to live.
Collaboration, courage and creativity provide us with the lifeblood, beating heart and voice of Citify, but without the ultimate backbone of commitment, they have no support. Our commitment to our projects, investors and clients gets us jumping out of bed each morning to deliver on our promises. An immense amount of sweat, innovation and long hours ensures we deliver on our promises.
Joel's unwavering passion for construction, finance, and development fuels his excitement and optimism for the future. His areas of expertise encompass setting up development sites, fostering relationships, project marketing, and managing ongoing projects and sales with precision and dedication. A firm believer in the power of collaboration, Joel values working with top professionals in their respective fields, actively seeking to learn from their successes while generously sharing his own knowledge.
Recognizing the importance of wealth education, mindset, and networking for both personal and professional growth, Joel is a lifelong learner and is always on the lookout for new opportunities and ventures.
Citify Construction's licensed builder
Citify's project manager
Gemma also manages building design on our projects and strives to improve the business and its projects every day. She's at her best when she's creating and can’t help but be involved in anything that takes an idea to fruition. She has an unquenchable thirst for learning and needs to know how everything works. She works with passionate, direct and authentic individuals and thinks collaboration and openness is the key to success.
Elle has a degree in Architecture and is passionate about all things aesthetic – design, creativity & colour. She has a careful eye for detail and design and loves to see the two coming together. Elle is organised, diligent, and reliable. She has quickly become Gemma's third arm when it comes to managing our development and construction projects and these days we simply couldn't imagine Citify without her in it.
Kent brings extensive experience and expertise to the team here at Citify with qualifications including a MBA from the University of South Australia, a Master of Property Development and a Bachelor of Mechanical Engineering. Kent uses his broad expertise to take a hands on and detailed approach to assisting in our projects.
Julia is a passionate interior designer that loves creating beautiful and functional spaces for each project and carefully taking our clients that build and buy with us on what can be the biggest financial journey of their life.
She carefully considers materials, colours and fixtures in the selections process to complement and enhance the spaces. With a Diploma in Interior Design and Decoration, Julia applies her skill with her passion and loves the experience of seeing the selections and designs come to life.
James manages our residential construction projects as well as supervising some of our commercial builds. Site supervision is a hard and sometimes frustrating job, but James takes it all in stride with his calm and collected manner, which makes him a pleasure to work with. He has excellent attention to detail and always works through challenges and problems on site with a positive solutions-focused attitude.
Working with a team of innovative and collaborative consultants we are careful from concept to completion of construction.
We surround ourselves with the best in the industry from our lawyers, conveyancers and accountants that know property inside out, to builders, architects, engineers, surveyors and planners who all contribute to our projects’ delivery, safety and success.